Social Media for Marketing Strategies

Marketing strategers and advertisers have to consider web 2.0 for their marketing strategy as they provide interesting potential for the main marketing view points. Web 2.0 is known under the term Social Media as well and have learned a great success story in recent years and most of the internet users are taking part in Social Media networks.

Social Media are changing the marketing and advertising market extremly. While the old communication of companies used to be a one way communication and a monolog, it has now changed into a dialogue.

In this post I am going to show how marketing departments should use Social Media for two important marketing aspects. Firstly I discuss the advantages of web 2.0 advertisements and secondly I give some examples how Social Media can be integrated into Search Engine Optimization (SEO).

Social Media and Advertisement
The most common problem for advertisers is that people are overloaded with information and it doesn’t matter whether they are relevant for them or not. The average person is exposed to 3,000 advertising messages a day and that is definitely too much to filter any relevant information. In addition advertisement on TV or radio is widespread, so adverisers can never be sure if they are communicating with the right tagret group, as well as they can’t avoid that people change the channel during advertising breaks.

It is time to change marketing communication from a monologue into a dialogue. A great presentation how this can be achieved can be found here:

Social Media and SEO/SEM
Each company that is doing online advertisement has normally a team which considers Search Engine Optimization (SEO) and Search Engine Marketing(SEM). SEO is mainly about the ranking in search engines, eg. the main goal is to be listed in top positions for certain keyword search. SEO supposed to be free (besides the money companies spend each year for expert knowledge). The most common form of SEM is Google ads. With SEM companies buy traffic from Google and appear in the special highlighted area on the top of the right side when a certain keyword was entered.
Good SEO/SEM strategies are based on comprehensive keyword researches. Here is the point where Social Media can give valuable support. The following Social Media platforms are a wounderful source to find out trendy keywords:

- Twitter: The best page to find out what folks are talking about. Twitter shows recent trends and the Twitter search helps to find out what exactly people are thinking about specific keywords. Tweedvolume shows the frequency of keywords.

- Facebook: The Facebook lexicon shows the most discussed topics over a certain timeline.

- Youtube: While typing a keyword into the Youtube search, various suggestions for the keyword cobination appears.

- StumbleUpon: StumbleUpon provides many up to date tags.

- Delicious: Explore most interesting tags in the tag cloud of delicious.

- WordPress: Most used buzzwords give a peek into what people on WordPress.com are talking about this very instant.

- Technorati: Popular tags on Technorati show the most famous topics for blogging.